Visa launches# She’sNext educational online program for Georgian women entrepreneurs

Tbilisi, 3 September 2020–Visa, the world’s leader in digital payments, announced the launch of #She’sNext free online educational program for Georgian women entrepreneurs and small business owners in partnership with Women for Tomorrow and Forbes Woman Georgia as part of the globalS he’s Next initiative.

Launched in 2019 in the United States, today She’s Next, Empowered by Visa is expanding globallyas a part of Visa’s ongoing commitment to support micro and small businesses overall and female entrepreneurs in particular.

Small and micro businesses are at the heart of the current economic crisis, many have been forced to close or are struggling to stay afloat.While there is a high demand for e-commerce,to further elevate the capabilities of digital payment experiences in Georgia Visa has implemented a number of initiatives for secure and widely available online payment capabilities for SMEs. Visa has launched in Georgia Visa Small Business Hub, an online platform providing tools and information on how to start, run and grow small businesses, as well as special offers from Visa partners to support SMEs.

The She’s Next campaignis designed to further empower female entrepreneurs by offering educational and networking activities for female entrepreneurs.

Within the 1st wave of Georgia’s She’s Next campaign, Visa in partnership with Forbes Woman Georgia, is launching She’s Next portal to feature stories of women in business. The stories reflect on the way She’s Next Ambassadors have gone to build their business. As a part of the educational program, Visa and Women for Tomorrow will host 4 webinars from leading business women, coaches, experts and motivational speakers in the period of September, 7-28, 2020.

Women entrepreneurs and small business owners will be able to develop their practical skills and gain knowledge in various aspects of business management, personal development, crisis management strategies, and negotiation skills. The educational program and inspiring success stories will provide the program attendees with the necessary practical tools and inspiration to create, develop and scale a competitive business in different industries and fields.

The list of speakers of the program includes: Nina Kobakhidze, Chair of the board of Business leaders’ Federation “Women for Tomorrow”; Nino Zambakhidze, Chairwoman of Georgian Farmers’ Association; Irma Daushvili, Co-Founder and General Director, DIO; Tinatin Rukhadze, Founder and General Director of the global research-consultancy company “ACT”; Tamar Kerdzaia, Rector of the European University, Natalia Toloraia, Founder and General Director, Natali Group; Rusudan Telia, Co-Founder and Executive Director of ACT Global; Ketevan Qvartskhava, Partner of the BLC Law Office.

“Small businesses are the backbone of local economies around the world. They are the biggest employers, job creators and contributors to the national GDP.At Visa, empowering female entrepreneurs is a business imperative.We support their growth and success and are committed to providing women-owned small businesses with tools, resources, insights and networking opportunities that can help them grow their businesses.” – said Cristina Doros, Visa Country Manager for the Caucasus Region. “Our educational program in Georgia as a part of the global She’s Next initiative will help women acquire the necessary knowledge and skills to develop and transform their businesses. Today, small and medium-sized businesses are one of the most affected by the pandemic sectors of the economy.Such assistance is extremely important for the adaptation of business to the new reality and its further sustainable development.”

“Our main objective is to enhance women’s role in our country’s economic growth and development through supporting our members in pursuing their career goals. Women for Tomorrow is a strategic driver that unites women business leaders, entrepreneurs, top-level managers, young women in leadership and companies involved in mediation with public agencies and representative bodies. Together we will be able to enhance women’s economic role by eliminating financial, social and legal barriers.” – said Nina Kobakhidze, Chair of the board of Business leaders’ Federation “Women for Tomorrow”.

#She’s Next educational program in Georgia kicks off on Monday, September 7, 11:00with the first webinar on the topic:“Power of Leadership – How Do Women Generate Leadership & What Skills Do Women Need to Be an Effective Leader?”

Speakers of the webinar:

  • Nina Kobakhidze, Chair of the board of Business leaders’ Federation “Women for Tomorrow”

Nino Kobakhidze’s name is associated in developing various initiatives in the public (governmental and community levels) and private sector. Among her multiple initiatives and achievements, there are: structural reforms for effective public administration, activation of the international education center, establishment of the Solidarity Fund and other student related social projects stand out.She held the position of the deputy chief of the Administration of the Government of Georgia.

  • Nino Zambakhidze, Chairwoman of Georgian Farmers’ Association.

Since 2013 Nino has been holding the position of agricultural advisor at Partnership Fund.  Since 2008 she has been an Executive Director of Agro Complex LTD “Georgian Business Zone”. In 2010 Nino founded “Regional Development Association”. She was awarded with a national business-prize “Merkury 2011” where she received an honorable title of “Woman Entrepreneur of the Year”. She was the first woman chosen as a coordinator of “Invest in Future” organization created in 2012 under the patronage of Hilary Clinton.

  • Cristina Doros, Visa Regional Manager for the Caucasus Region

Cristina Doros oversees Visa’s growth of the electronic payments business in Caucasus region. Since 2016, Cristina joined Visa to lead the regional Core Products team, and has been representing acting Vice-President, Head of Solutions, Visa CISSEE since 2019.Cristina is one of the CISSEE representatives in CEMEA Women’s Leadership Network and key lead ofregional diversity initiatives.

The educational program is available free for all pre-registered participants.

Detailed information about #She’sNext educational program is available on Visa Facebook.

Online registration for the 1st webinar “Power of Leadership- How Do Women Generate Leadership & What Skills Do Women Need to Be an Effective Leader” is available via the link: bit.do/shesnextgeorgia.

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