PR2Peer Empowered by Visa: Visa Hosted Event in Georgia to Strengthen Communications and Marketing

Tbilisi, October 3, 2024 – Visa, the world leader in digital payments, hosted an informal PR2Peer Empowered by Visa event in Georgia for the first time. During the meeting, Visa’s communications and marketing team shared outstanding projects, current trends and successful public relations models with partner companies.

“We are thrilled to host the PR2Peer Empowered by Visa event for the first time in Georgia. Marketing and communications stand as one of the most dynamic and influential sectors in the country. Our initiative aims to create a communication platform for marketing and communications professionals, strengthen their capabilities, deepen partnerships, share new ideas and interesting findings,“ noted Diana Kiguradze, Visa Regional Manager in the Caucasus region. The event was held in the format of an interactive seminar, allowing participants to engage in discussions about current trends and strategic PR models in the marketing and communications field with the creative team, using a question-and-answer format.