Kuaishou Technology is a technology company that develops content sharing platforms and makes content production, distribution, and consumption fast and easy. Kuaishou content recommendation system is built on a deep understanding of our users and the content being shared on the platforms every day.
As our flagship product, Kuaishou is a leading content community and social platform, and a pioneer in the global short video industry. Kuaishou strives to build a warm and trustworthy community that gives people opportunities to be heard and seen. It’s a principle that nurtures a vibrant and interactive ecosystem with millions of valuable content uploaded every day.
Globally, Kuaishou is the second-largest short video platform by average Daily Active Users (DAUs), and the second-largest live streaming e-commerce platform by Gross Merchandise Volume (GMV). It also launched Kwai, a similar platform for users outside China. Powered by big data, Kuaishou technology and platforms offer users a highly personalized experience and encourage members from all communities to create and discover interesting and dynamic content.
Kuaishou is a technology company with machine learning as its core technology. Machine learning is deeply embedded in the marrow of products and runs throughout the entire business process of content production, content review, content distribution, and content consumption. Kuaishou possesses world-leading computer vision and deep-learning capabilities.
Founded in 2011, Kuaishou Technology is headquartered in Beijing, China with more than 20,000 employees. For more information, please visit www.kuaishou.com/cn
Kuaishou is a household brand and is among the most widely used social platforms in China. As of March 31, 2022, Kuaishou average DAUs reaches 345.5 million in China. In the same period, Kuaishou users spend 128.1 minutes on average per day.
Access to the platform is free for all users. Kuaishou monetize primarily through sales of virtual gifts, advertising, provision of various forms of online marketing services, and charges for offering e-commerce technology services. We are actively developing additional monetization opportunities to diversify our revenue streams through online games, online knowledge-sharing, and other products and services.
As of March 31, 2022, Kuaishou total revenues for the first quarter of 2022 increased by 23.08% to RMB21.1 billion from RMB17.0 billion for the same period of 2021. Amongst total revenues, online marketing services increased by 32.6% year-over-year to RMB11.4 billion and Other Services increased by 54.6% year-over-year to RMB1.9 billion. As a percentage of total revenue, online marketing services contributed 53.9%, while live streaming contributed 37.2%. The remaining 8.9% came from other services.
All these achievements can’t be separated from this community we created for our users with different interests and industries to gather in Kuaishou and to form an authentic, beautiful, diverse, and beneficial content ecology. While continuously improving user experience through short videos and live streaming, Kuaishou further satisfies users’ all sorts of diversified needs. We are building an engaging portal and embracing community for the new generation of digital life, including education, entertainment, shopping, local life, etc.
Fast Facts about Kuaishou
- The average daily active users of Kuaishou China’s apps reaches 345.5 million, representing an increase of 17.0% from 295.3 million for the same period of 2021.
- Daily active users spend 128.1 minutes on Kuaishou on average every day, representing a year-on-year growth of 29.0%.
- There are more than 14 billion mutual follows (that is, two users following each other) on the Kuaishou app
- Kuaishou’s total revenue is 21.1 billion RMB (3.16 billion USD), a year-on-year growth of 23.8%.
- Kuaishou e-commerce transactions totaled RMB175.1 billion (33.44 billion USD), a year-on-year growth of 47.7%.
- Average online marketing services revenue per DAU was RMB32.9, a year-on-year growth of 13.4%.
(*data as of 2021 fourth quarter)